When deciding to become a part of the event industry, it is important to not only think about what company you want to join (if any), but also what types of events you want to work on. It’s easy to get caught up in the hustle and bustle of our favourite seasons, from summer weddings to Christmas parties, as each season has it’s own collection of events that could keep you occupied with planning year round. Let’s take a look at some pros and cons of Seasonal Events
By focusing your efforts on a particular time of year, the remainder of your time can be relatively stress free. This gives you a chance to better manage not only your work, but also your personal life.
Because you have chosen to focus on a specific type of events, you stand to become an expert. Just as wedding planners gain notoriety for high profile weddings, you can do the same with your specialized events.
Seasonal events have a strong dependence on seasonal items such as produce and flowers. This can translate into big savings for clients and easy access for your suppliers – a win-win for everyone.
All of your events will occur in a small window of time. This will ramp up your stress levels which can lead to mistakes being made and details being overlooked. The more you have going on at the same time, the harder it becomes to keep everything in balance.
Possibly the biggest risk you face when concentrating on a narrow market such as seasonal events is the economy. The market can determine the types of events clients are looking for which in turn dictates your success (or failure).
While you can still find success through focusing on Seasonal Events, it is important to make sure you have a back-up in place to deal with any roadblocks life throws your way. After all, planners are known for being prepared for any situation.